We build visually captivating, mobile-friendly websites, optimized and professionally designed.
Web Design & Development
We are based on Cape Cod and offer web design and full marketing services. We create website with SEO in mind.
Graphic Design
Our digital marketing agency crafts captivating logos, brochures, cards, and websites to attract your customers.
E-Commerce Web Design
We can build and maintain E-Commerce website for your online store.
Web Hosting
We offer website hosting for your website. Our hosting service ensures content flexibility, letting you focus on content, marketing, and sales.
Website Re-design
Revamp your website for a fresh, modern look. Make it faster and more attractive for your customers.
How The Right Website Design Team Can Keep Your Website From Going Dark
How web design impacts content marketing? Web design is crucial for a content marketing!
Your website is a direct representation of your brand. An outdated site makes for a poor user experience, and could lead to potential customers going elsewhere.
When visitors quickly leave a website, it signals to search engines like Google that the content or user experience is not meeting their expectations. This can have negative consequences for the website’s search engine rankings.
Web developers utilize the latest tools, saving you time and money. Your website will be built with the latest standards, ensuring optimal performance, compatibility, and security.
Wholesome marketing agency will also create website with the best SEO practices in mind, so your marketing strategy can start right at website creation stage.
A web designer also will implement user-friendly, optimized experiences across various devices and screen sizes.
Top 10 Website Must Haves:
How The Right Website Design Team Can Keep Your Website From Going Dark
Online presence requires ongoing website maintenance and regular updates as the world constantly evolve and adapt to changing trends and technologies. Websites can get outdated in a blink of an eye. They constantly need updating, whether it’s an event, product, photo, etc. How often do you buy a new phone or tablet? Websites should be thought about in the same manner as they also age quickly. Depending on the business – an entire website revamp should be done every 2-3 years.
Here at Cape & Plymouth Media we build websites from the ground up, and work on ongoing websites improvements. Continuously enhancing your website’s speed, performance, and search engine visibility is crucial to maintaining a seamless and captivating user experience.
Next question is…
How Can I Help Drive Traffic To My Website?
We want to get your customers (like drivers) from point A to point B, and point B being your website – every single time. No matter where they end up online, the goal is to funnel them to ONE location! Every single post, every product, every print item – should always have YOUR website URL. Traffic is HEAVY, and we’ve got to weave through. How do we get through all the noise, lights and stops? Put up your signals and let’s go!
Other Ways to INCREASE Traffic
Google Business Profile
Maximizing your Google Business Profile, an optimized listing will help you rank on Google Maps and Search. Make sure you fill out your profile completely including your business category, photos, and get your reviews going. CHECK to make sure your information is accurate.
Email Marketing
Here at Cape & Plymouth Marketing we specialize in email marketing for our clients. Whether it be through Constant Contact or MailChimp.
Newsletters are a great way to send out fresh content and point your customers to the right social and web pages.
End goal? Send them to your website for more information, product updates, latest blog, videos, photo galleries and much more!
Write a blog
Picking out the right topic is essential to a great blog. What would your potential customers want to read? Don’t blog boring, or be afraid to go a little out of your comfort zone.
You’ll want to pronate that blog post everywhere including social media and email newsletters to drive traffic. Don’t forget to use keywords, they will help your SEO ranking!
Not a writer? Hire a professional that will know the right topics and keywords to develop an effective blog.
Social Media Promotion
From boosting your actual website through social media to making sure every post has your URL, this is crucial to driving traffic.
If you aren’t too sure what to do here, it’s best to consult with a professional agency. When in doubt, add the LINK and get them where they need to go!
Cape and Plymouth Business Marketing offers Social Media Management service if you want effectively amplify your brand’s reach and visibility online.
Search Engine Optimization
Ever wondered how some website show up on a first page after you search for something? If you want your website to be on the top of the list then you need SEO.
It is all about sending right signals to those search engines so they would think your website is just perfect for a user.
SEO signals include factors like keyword optimization, backlinks, mobile-friendliness, page load speed, domain authority, user experience, content quality, website security, social signals, and the use of structured data. And yes, we can help you with your website SEO.
Web Development FAQ
Web design and web development are related fields in the process of creating a website, but they involve distinct skills and responsibilities.
Web Design:
- Primarily concerned with the visual aesthetics and user experience of a website.
- Involves graphic design skills, understanding of color theory, typography, and layout design.
- Web designers focus on creating the overall look and feel of a website (layout, colors, fonts, etc.).
Web Development:
- Primarily concerned with the technical implementation of a website.
- Involves programming languages such as HTML, CSS, JavaScript, and knowledge of web development frameworks and tools.
- Web developers are responsible for turning the design into a fully functional website. They work on the back-end (server-side) and front-end (client-side) development. Back-end developers handle server-side logic, databases, and server configuration, while front-end developers focus on the user interface and user experience, ensuring that the website is responsive and interactive.
With the modern platforms, it is much easier to do comprehensive work on a website, with much of the back-end work have nice and easy interface.
Studies have shown that it takes someone less than 15 seconds to decide whether they are exploring your site or moving on. An outdated site makes for a poor user experience, and could leave potential customers going elsewhere. We have all encountered poorly built websites, and unless there is no other option, we tend to quickly leave such sites.
If web design isn’t your specialty, it makes sense to hire a professional web designer. They can help your business run more efficiently, making sure you are utilizing the latest tools, saving you time and money! Professionals ensure that your website is built with the latest standards, guaranteeing optimal performance, compatibility, and security.
A designer can also ensure that your website’s experience are the utmost user-friendly, by implementing responsive design, making your website accessible and optimized across various devices and screen sizes. With a professional web development company, you can expect a fully customized website tailored to your specific needs and brand identity, helping you differentiate yourself from competitors. Remember, those first 15 seconds can make or break your company’s reputation.
While some platform do the optimization automatically, it is still good idea to check and modify (if needed) elements. It is always easier to implement optimization while developing website and not to fix it later. It is also important to determine where the most traffic comes from and prioritize screen size. For example, if most of users, say 80%, use mobile phone to access your site, it is a good idea to make it look the best on a small screen rather than desktop.
We mainly offer WordPress, Squarespace, Shopify for web developement. Please contact us if you have any special requests.
Website development can take anywhere between 3-12 weeks depending on the project complexity and communication with the client. Generally, time frame will be depended on the following:
- Complexity: The more complex a website is, the more time it will take to build. This could be due to intricate design elements, sophisticated features, advanced functionality such as e-commerce capabilities, custom coding, or third-party integrations.
- Content Creation: If a lot of new content needs to be created — such as text, images, videos, etc. — it can add significant time to the project. This can also include the time needed for content approvals.
- Client Responsiveness: The speed at which a client provides necessary information, feedback, and approvals can greatly affect the timeline.
- Revisions: The number and magnitude of revisions requested by the client during the design and development process can add considerable time to the project.
- Testing: Ensuring a website works seamlessly across different devices and browsers requires extensive testing, which can take time.
- SEO and Accessibility Optimization: Implementing SEO best practices and ensuring the site is accessible for all users is a detailed process that requires additional time.
We offer 2 week of full support after website is officially launched. Support includes web design changes, optimizations, maintenance and such. After 2 weeks you can start managing your website yourself or hire us to continue to do so.
Each price is custom tailored to the client’s goals. There are many factors contributing to the final price, such as website complexity (time involvement), platform used and tiers, extra plug-ins, photography, advanced SEO optimization, and more.
For example, you can provide all the images yourself, or maybe want to use stock photos or maybe you need to do an entire new photoshoot.
Advanced SEO may include meta descriptions and meta tags, keywords research, competitors research, link building, image tags, keyword density in copy and more.
Yes, we can! As a one stop shop for all your digital marketing, we can build your website with SEO in mind. We also offer comprehensive digital marketing solutions, such as Social Media Management, Brand Building, Newsletters, Email Marketing and more. Browse our website to read about other services we offer.
Many people are afraid of this. It’s unlikely that web design will be entirely replaced by AI in the foreseeable future. AI can certainly assist and enhance certain aspects of the web design process, but human creativity, intuition, and understanding of user needs play pivotal roles that are challenging for AI to replicate fully. Just look at this for now.