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Search Engine Optimization Marketing

Local search is quite helpful when it comes to highlighting your brand and business. Local SEO (Search Engine Optimization) tactics make it easier for people to find your business with a local search.

Merely having a website is not adequate to be visible in the digital world. It’s important to optimize your website content so that it will rank on top pages in the search results, meaning it’s worthwhile to hire an SEO expert who can drive higher returns for your business.

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Why are local SEO services essential for my business?

Research tells us:

81% of people perform some type of online research before making a purchase.

47% of consumers view 3-5 pieces of content from a company before engaging them.

As many as 46% of all Google searches are local.

Over 50% of ‘near me’ searches result in a physical store visit.

SEO Marketing services are a cornerstone for business survival in the digital age. That’s because SEO companies help you optimize your website and its aspects to rank on the top search engine result pages. They have experienced professionals who work through the SEO related technicalities and help you enhance your SEO efforts.

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What is the difference between Google PPC and SEO?

We get asked frequently, what is the difference between Google PPC (pay-per-click) campaign and SEO. Here is the breakdown in the nutshell:

  1. Google PPC (Pay-Per-Click) Campaign:
    • You will be paying for advertisements to appear at the top of search engine results pages (SERPs) or on other websites.
    • Bidding system to be displayed, so the more competitive keyword the more you will pay. Also, top position is not guaranteed, sometimes you ad can be displayed in the bottom 3 and you still will pay (depending on campaign type).
    • Advertisers pay a fee each time their ad is clicked (hence the name “pay-per-click”).
    • PPC campaigns offer immediate visibility and can drive targeted traffic to a website quickly.
    • Results are typically short-term and stop once the advertising budget runs out.
    • Statistically, despite being in the top, users click way lees to the Sponsored Ads.
  2. SEO (Search Engine Optimization):
    • Involves optimizing a website to improve its organic (unpaid) search engine rankings. Focuses on factors such as website content, keywords, meta tags, site structure, backlinks, and user experience.
    • The goal of SEO is to increase a website’s visibility in search engine results naturally, without paying for placement.
    • SEO efforts take time to show results, but then can provide long-term benefits by driving consistent organic traffic to a website.
    • Results from SEO are typically more sustainable over time compared to PPC campaigns and they drive more traffic once you have some keywords showing up in the first 3 results in the SERPs.
    • SEO still requires maintenance as algorithms change all the time and this is constant race.

While both Google PPC campaigns and SEO aim to increase website visibility and traffic, PPC involves paying for ads to appear in search results, while SEO focuses on optimizing a website to improve its organic search engine rankings. The problem with PPC can be that website is still not user friendly or just poor and despite driving traffic to it, users will leave it quickly, making you lose money. SEO, on the other hand, will optimize your website, resulting in the nicer UX and as a results – higher engagement and conversion. Each strategy has its advantages and is often used in combination to maximize results.

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Our local SEO campaign’s kick!

Employing the best tools, monitors, and services helps make sure your business is implementing both Google’s and the SEO Industries’ ultimate set of best practices. We use variety of tools and never rely on single one. Reporting is done monthly so you can see how your business is progressing.  We mostly work with local business and focus on a local SEO, however, national SEO is something we can do as well. You can read How to Improve Your Website’s Local SEO here.

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Let’s put the pieces together

We have everything you need to complete the local SEO Marketing process.

Understanding of Google and Search Engines.

Ability to strictly follow the guidelines.

Strong command of the English language.

Understanding of our culture and ability to consult you on your website and branding.

Capital required to employ the best tools and services at scale.

Ability to go beyond SEO and serve your organization in a variety of ways.

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Search Engine Optimization FAQs

SEO stands for Search Engine Optimization. It’s a set of practices aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to the website by optimizing its content, structure, and other elements to align with search engine algorithms. This algorithms are updating all the time and that is why SEO is a marathon rather than a sprint.

The key elements of SEO include on-page optimization (keyword research, content creation, meta tags, etc.), off-page optimization (backlink building, social media marketing, etc.), technical SEO (website speed, mobile-friendliness, etc.), and user experience (site navigation, readability, etc.).

The time it takes to see noticeable results from SEO can vary depending on various factors, including the competitiveness of keywords, website authority, and the extent of optimization efforts. In general, it may take a few weeks to several months to see significant improvements in rankings and organic traffic.

Mobile optimization is crucial for SEO because search engines prioritize mobile-friendly websites in their rankings. With the majority of internet users accessing content on mobile devices, having a responsive and mobile-friendly website is essential to ensure a positive user experience and improved rankings.

Content is the backbone of SEO. High-quality, relevant, and engaging content not only attracts users but also signals to search engines that your website provides valuable information. When user spend time on your page, share, save and such, it send signals to search engines that this page is good. An this is was search engines meant to do – provide user with the best results. Regularly creating fresh and optimized content can lead to better rankings and increased organic traffic.

You can measure the success of your SEO efforts through various metrics, including organic traffic, keyword rankings, conversion rates, bounce rates, and time on page. Analyzing these metrics regularly helps you understand the impact of your SEO strategies and identify areas for improvement. Cape and Plymouth Business Marketing offers reporting as well, as a part of the package or separately.

Local SEO can be focused on local products, but it’s mostly local services. We’re talking about maps here — local meaning you’re gonna see some type of map result. Local SEO is really measurable. It’s one of the best ROIs for a small local business in marketing.

For local SEO, you have to be physically located somewhere and service people within a certain geography. If you’re a pizza place, for example, you know you’re really going to be hyper-focusing on your local area.

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where and when it matters most.
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