What is branding? And why is it important to my business?

Branding, in a nutshell, is creating your business identity in the eye of the consumer. Everything from your name, to your logo and even your product or services are all key elements that give your brand a voice. In essence, you want your brand to easily tell customers what your business offers and how you are different from others.

How do I design my brand?

This is the fun part! Choosing your business identity, like what colors you want to represent your business, designing a logo and choosing how to promote it and finding your brand voice is key. It can also be incorporated into things like:

  • Freshen up your logo with a slight change using a graphic designer! Streamlined and simple is best.
  • Change up your accent colors, fonts and images that work with your logo.
  • Update your messaging! When was the last time you worked on your tagline or pitch?
  • Freshen up that website!

What is an example of brand marketing?

I’m sure you can name more than a dozen hugely successful brands off the top of your head – a certain athletic brand swish, a familiar red cola can, or a certain online retailer that made two-day delivery a household norm. These are companies hugely popular worldwide due to their branding efforts. But most companies don’t just fall into world-wide fame, branding reaches far beyond a logo and stellar social media account.

Branding and marketing can help you get the most bang for your buck!

How to utilize branding for YOUR business?

  • Before you can become a worldwide brand leader, you need to start LOCAL. Focus on where your audience and potential customers are. Conduct local market research to find out where and how they can find your product or service.
  • Know how you want to market your business. From your social media footprint to your advertising campaigns, how and where you spread your brand is critical.
  • Don’t be afraid to revise your brand. No matter how well-loved or how long your brand has been around, keeping your brand current and relevant is always a good idea.

At Cape & Plymouth Marketing, we utilize a variety of marketing tools to enhance your brand. Loomly, being one of our favorites, for its far-reaching appeal across multiple platforms. While the message remains consistent, we can tailor each platform’s message specifically to target your audience.

Freelancer choosing a branding strategy

Graphic Design

Let’s talk about graphic design. Graphic design is everywhere, all around us. From the websites we frequent each day, to the mail in your mailbox, the giant billboards you pass daily on your commute, graphic design is inarguably one of the biggest influencers in our daily lives, whether you recognize it or not. If you are a visual person, then you surely appreciate a well-designed brand. But graphic design doesn’t just make your brand look good, it also helps it to stand out. A good first impression of your brand can help to create future sales.

Did you know that 94% of business first impressions are design related? You only get one chance to make a good first impression, as the old saying goes and it couldn’t be more true.

Let’s take a look at some of the ways quality graphic design can help your business:

  • Improve awareness of your brand
  • Increase sales
  • Creates a brand personality
  • Helps you reach your target audience
  • Sets you apart from your competitors

At Cape & Plymouth Marketing, we don’t outsource our graphic design, or send your ideas to someone else, it stays in-house for a one-stop customized experience. Our in-house design team will do a deep dive into your marketing strategy and review with your team any key pieces that need to be part of your overall marketing package.

Freelance Graphic Designer putting together a winning plan

Content Strategy

What is content strategy? And who needs it?

If you want a quality content strategy, then you need to start with a solid marketing plan. It helps you lay out your marketing goals and helps to craft priorities to make sure all your marketing efforts lead to results.

Not all businesses take the time to develop a dedicated marketing strategy and this is where their efforts can fail them. It’s one thing to post content, have a flashy design, but if you really want to stand out from the crowd of competitors, you need to have a focused specific marketing goal, create valuable postable content to support your goal and distribute that content to the right platforms and audience. When done effectively you can measure your results and fine tune your strategy to align with your goals.If you’re in business to have a successful business, then a content strategy is something you should invest time and resources in.

The Cape & Plymouth Marketing team can help you create a content marketing plan that works for your business. Our clients receive weekly check-ins to provide us with any useful information – photos, articles, videos, etc. that we can use to maximize your marketing. The key to content is consistency! If you aren’t sure what to post, or story to make, we fill in the blanks. Our goal is to schedule your posts so your company doesn’t fall behind.

Video Production

Thanks largely in part to our days of quarantine, when the world was forced online, video consumption has become an unstoppable force in the marketing game. Viewers retain, by far, a higher percentage of information when they watch it as opposed to reading it, so the push for video content has exploded on the social media scene as of the past few years. Beautiful, high color, high quality imagery can really bring the wow factor to your marketing efforts.

If you aren’t using any form of video in your business, you’re already behind. Not only can a 30 second video be more effective, more engaging and more easily shared then any print content, it’s almost just as easy to create.

Here is where having an invaluable video production partnership is key! Cape & Plymouth Marketing is proud to offer our clients in-house video production services, with our video production partners, Big Tree. Let us do the grunt work, you just have to provide us with what you know best; all the good content about your business. Sit back, relax and let the experts guide you through the process.

From writing scripts to planning the location, outfits and products, our team will communicate with yours to provide helpful tips for a quality product to tell your story. As a local business we know how to treat your local business to get the results you want.

Expert Marketing Services

We know what it takes to help you grow your business.