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What is branding? And why is it important to my business?

Branding, in a nutshell, is creating your business identity in the eye of the consumer. Everything from your name, to your logo and even your product or services are all key elements that give your brand a voice. In essence, you want your brand to easily tell customers what your business offers and how you are different from others.


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How to utilize branding for YOUR business?

Before you can become a worldwide brand leader, you need to start LOCAL. Focus on where your audience and potential customers are. Conduct local market research to find out where and how they can find your product or service.

Know how you want to market your business. From your social media footprint to your advertising campaigns, how and where you spread your brand is critical.

Don’t be afraid to revise your brand. No matter how well-loved or how long your brand has been around, keeping your brand current and relevant is always a good idea.

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Graphic Design

Graphic design is everywhere, all around us. From the websites we frequent each day, to the mail in your mailbox, the giant billboards you pass daily on your commute, graphic design is inarguably one of the biggest influencers in our daily lives, whether you recognize it or not. Graphic design doesn’t just make your brand look good, it also helps it to stand out. A good first impression of your brand can help to create future sales.

Did you know that 94% of business first impressions are design related? You only get one chance to make a good first impression, as the old saying goes and it couldn’t be more true.

Let’s take a look at some of the ways quality graphic design can help your business:

Improve awareness of your brand

Increase sales

Creates a brand personality

Helps you reach your target audience

Sets you apart from your competitors

Cape and Plymouth Business Marketing, Graphic design infographic

At Cape & Plymouth Marketing, we don’t outsource our graphic design, or send your ideas to someone else, it stays in-house for a one-stop customized experience. Our in-house design team will do a deep dive into your marketing strategy and review with your team any key pieces that need to be part of your overall marketing package.

Content Strategy

Cape & Plymouth’s Marketing team can help you create a content marketing plan that works for your business. Our clients receive weekly check-ins to provide us with any useful information – photos, articles, videos, etc. that we can use to maximize your marketing. The key to content is consistency! If you aren’t sure what to post, or story to make, we fill in the blanks. Our goal is to schedule your posts so your company doesn’t fall behind.

Video Production

Thanks largely in part to our days of quarantine, when the world was forced online, video consumption has become an unstoppable force in the marketing game. Not only can a 30 second video be more effective, more engaging and more easily shared then any print content, it’s almost just as easy to create!

Cape & Plymouth Marketing is proud to offer our clients in-house video production services, with our video production partners, Big Tree. As a local business we know how to treat your local business to get the results you want.

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