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10 Web Design Do’s and Don’ts

SEO: Search Engine Optimization

Unveiling the SEO Agency’s Playbook – Testing, Learning, and Analyzing for Success

Cape and Plymouth Business Marketing Agency

Why You Should Include SEO in Your Website Development

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capeplymouthbusiness

Local Marketing Agency. Specializing in SEO, Social Media Management, Brand Awareness and more.
Ask About Our Annual Community Events!

A fantastic evening at the @plymouthareachamberofc A fantastic evening at the @plymouthareachamberofcommerce 2026 Dancing With Our Stars ⭐️ where this year’s dancers raised over $76k for the Plymouth One Fund for local businesses. Last year, Owner of C&P was a chosen dancer, and mentored Pattie Piva of @capecodfive this year! Pattie was so beautiful and did such a wonderful job 💕🙌 along with all the dancers. Congratulations to @brenelliot on taking home the mirrorball 🪩 Special shoutout to @fredastaireplymouth for always giving us an amazing show!
✨ Be Your Own Social Boss ✨ This morning, our Own ✨ Be Your Own Social Boss ✨

This morning, our Owner & CEO, Cara, had the opportunity to present at CapeSpace for a social media roundtable, sponsored by CCWA and CWB—and the energy in the room was incredible.

A room full of inspiring women came together to learn, grow, and take control of their own marketing—exactly what this community is all about.

Cara shared practical tips, real strategies, and actionable takeaways to help attendees feel more confident showing up on social media—not just posting, but being intentional, consistent, and visible in their businesses.

We’re so grateful to have been asked to be part of this and to continue supporting such a driven, empowering network of women.

This is what community—and marketing with purpose—looks like 🤍

#CapeCodBusiness #WomenInBusiness #SocialMediaTips #BeYourOwnBoss #MarketingMatters #CommunityOverCompetition #CapeSpace #CCWA #CWB
More Than a Marketing CEO 🙌😊 Most people know me More Than a Marketing CEO 🙌😊

Most people know me as the owner of Cape & Plymouth Business Marketing. But there’s a lot they probably don’t know about me.

I’m Cara. I’m 39 and grew up right here in North Plymouth, so I’m about as local as it gets. I went through the Plymouth school system and later spent five years at Cape Cod Community College, where I earned my associate’s degree before transferring into the Suffolk University program offered on Cape Cod at the time, graduating with a degree in Communications and Journalism with a minor in Marketing and PR.

My career has taken some unexpected turns over the years, but one of the biggest came when I acquired Cape & Plymouth Business Marketing in 2024. 2025 was my first full year as owner, leading the digital marketing agency along with our magazine, newsletter, and events that connect thousands of professionals across the South Shore, South Coast, and Cape Cod.

But what many people don’t realize is that I’m actually very introverted. My job requires me to be extroverted — speaking at events, networking, hosting programs — and while I’ve done it long enough that it feels natural, it still pushes me out of my comfort zone every time. Honestly, I’d usually rather be behind my laptop doing the work.

I also spend a lot of time helping small business owners beyond what my job calls for. As a small business owner myself, I know how overwhelming marketing can feel and how important it is to have support and guidance along the way.

I currently serve on the Board of Directors for the Cape Cod Canal Region Chamber of Commerce, where I also co-chair Canal Day, I’m the Social Media Coordinator for Networking Group USA’s Plymouth Chapter, and I recently joined Cape Women in Business on the marketing committee.

Looking back, it’s kind of surreal. In 2015, I was named a C&P Business 40 Under 40 honoree, and I never imagined that years later I would become the first woman owner of the company.

At the end of the day, I’m still just a local woman from Plymouth who loves this community and believes deeply in small businesses.

If you’re local, tell me where you’re from or how we might know each other.

-Cara ♥
The @rockland_trust Small Business, Big Dreams Con The @rockland_trust Small Business, Big Dreams Contest is now open! 🎉

Local small businesses have the opportunity to enter for the chance to win the $25,000 grand prize.

Interested in applying? Start by taking the qualification survey to see if your business is eligible. If you qualify, you’ll be invited to share your business goals and dreams with Rockland Trust.

Be sure to apply by March 31.

Get started here:  https://bit.ly/3mgaPC5 

Contest runs 3/2/2026–3/31/2026. Open to eligible small businesses in Massachusetts, Rhode Island, and New Hampshire. No purchase necessary. Additional restrictions apply. Official Rules: https://bit.ly/403dDmH

Rockland Trust is a 2026 sponsor of Cape & Plymouth Business Marketing 🙌
We’re excited to share that our Owner & CEO, Cara We’re excited to share that our Owner & CEO, Cara Cipullo, will be a special guest speaker at an upcoming workshop hosted at CapeSpace in Hyannis in partnership with @ccwacapecod and Cape Women in Business.

Cara will be leading a session on “Be Your Own Social Media Boss: Strategy, Scheduling & Confidence” — designed to help small business owners feel more confident and strategic with their social media presence.

Attendees will learn:
• Practical social media strategies for small businesses
• How to create and schedule content more efficiently
• Tips for showing up online with confidence
• Ways to better market your business through social platforms

📍 CapeSpace – 100 Independence Drive, Hyannis, MA
📅 March 18, 2026
⏰ 9:30 AM – 11:00 AM

Space is limited. Be sure to register at ccwacapecod.org.

We’re looking forward to connecting with so many incredible Cape Cod business owners and entrepreneurs!

#CapePlymouthBusinessMarketing #CapeCodBusiness #WomenInBusiness #SmallBusinessMarketing #SocialMediaStrategy CapeSpac
OCES Employees Honored with Milestone Awards 🏆 Ol OCES Employees Honored with Milestone Awards 🏆

Old Colony Elder Services OCES honored 24 staff members, including their Chief Executive Officer Nicole Long, with milestone awards during their annual staff meeting in January.

OCES is the largest provider of in-home and community-based services for older adults and people living with disabilities in Southeastern Massachusetts. With locations in Brockton and Plymouth, the organization employs 270 full- and part-time staff members.

Awards for 20 years of service were presented to Nicole Long of Plymouth, Rochelle Sugarman of Canton, and Jean Sibley of Hanson.

Awards for 10 years of service went to Zonya Williams of Rhode Island; Ines Veira of Taunton; Kori Pickett of Plymouth; Ken Gomes of Fall River; Elga Miranda, Sosha Michel, Stacy Vaughn, Maryanne Whalen and Shirley Smith of Brockton; Carolyn Brown of Easton; Ariola Sina of Hanover; Christine Thompkins of Halifax; Colleen Joyce of Stoughton; and Carol Cedrone of Randolph.

READ MORE>>> https://capeplymouthbusiness.com/oces-employees-honored-with-milestone-awards/
Marketing Monday is back — and this time, let’s ho Marketing Monday is back — and this time, let’s hope the snow stays away! ❄️➡️☀️

Join us on March 30 at 10 AM for Marketing Monday with special guest Melissa Pond as we dive into Customer Loyalty, Brand Love & Relationship Marketing.

This is a great opportunity to learn more about building stronger connections with your audience and creating a brand people truly want to come back to. 

Register here: https://capeplymouthbusiness.com/marketing-mondays/

Sponsored by @capecodfive 

#MarketingMonday #CapePlymouthBusiness #RelationshipMarketing #BrandLove #CustomerLoyalty #SmallBusinessMarketing
⭐ Sponsor the 2026 Watchlist Awards ⭐ The buzz ar ⭐ Sponsor the 2026 Watchlist Awards ⭐

The buzz around Watchlist is already building, and this is a great opportunity to put your business in front of a highly engaged local audience.

📊 4,219 users engaged in the last 90 days
📊 12,000+ interactions with Watchlist content
📊 6,014 users in the past month — nearly 40% growth over the previous month
📊 Organic clicks up 13% in the last 30 days
📊 ~2,500 daily impressions

Sponsorship is a great way to align your brand with one of the region’s most exciting business recognition events while gaining visibility across our event, magazine, and digital platforms.

✨ Sponsor levels are still available, and without the support of local businesses we would not be able to put on these events! 

Thank you to:
All Right Home Cleaning 
CAPE COD Home Improvement, Inc. 
Sea Scoops 

Reach out to learn more>>>office@capeplymouthbusiness.com 

The 5th Annual Watchlist Awards will take place at Margaritaville Resort Cape Cod on March 26th at 9am. 

#WatchlistAwards #CapePlymouthBusiness #SponsorLocal #SouthShoreBusiness #CapeCodBusiness
⭐ Nominations Are NOW OPEN for the 2026 40 Under 4 ⭐ Nominations Are NOW OPEN for the 2026 40 Under 40 Awards! ⭐
Sponsored by @capeandcoastbank 

Do you know a young professional who is making an impact in our region? Someone who is leading, innovating, building, and giving back to our community?

Cape & Plymouth Business Marketing is proud to once again celebrate the incredible young leaders shaping the future of the South Shore, South Coast, and Cape Cod.

Our 40 Under 40 Awards honor professionals 40 and under who are making meaningful contributions in their industries and communities.

This is your chance to recognize someone who deserves to be celebrated.
🌟 Entrepreneurs
🌟 Community leaders
🌟 Rising professionals
🌟 Innovators

If someone comes to mind — nominate them today!

🔗 Submit a nomination here: https://capeplymouthbusiness.com/event-details/40-under-40-2026/

Let’s celebrate the next generation of leaders in our region. We cannot wait to see this year’s incredible nominees.

#40Under40 #SouthShoreMA #CapeCodBusiness #YoungProfessionals #CommunityLeaders #CapePlymouthBusiness #Leadership #BusinessCommunity
Today, on International Women’s Day, I just want t Today, on International Women’s Day, I just want to take a moment to celebrate all of the incredible women in and around C&P Business Marketing.

The women who help shape this business, support it, show up for it, believe in it, collaborate with it, and cheer it on every step of the way — this day is for you, too. 💗

I’m surrounded by so many strong, hardworking, thoughtful, resilient women, and that is something I never take for granted. From the women behind the scenes to the women out in our community making an impact every single day, C&P is better because of you.

This business has been built through connection, support, encouragement, and women who continue to lift one another up — and I’m so proud of that.

Today we celebrate the strength, heart, and determination of the women who make this community what it is.

“Each time a woman stands up for herself, she stands up for all women.” — Maya Angelou

Happy International Women’s Day to all of the amazing women who support C&P Business Marketing each and every day.

-Cara Cipullo, Owner and CEO 

#InternationalWomensDay #WomenInBusiness #WomenSupportingWomen #CapePlymouthBusiness #EnterprisingWomen #WomanOwnedBusiness
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